Role: UX/UI Designer, Art Director
A full-scale web project to refresh the web presence of Jackpot Junction Casino Hotel located in Morton, MN. The project includes a 50+ page site with simplified navigation and user flow, allowing guests to find what they want easier and faster for an optimal user experience. Strategic use of color provides users with a navigation cue as to what arm of the sitemap they are in.
The design showcases a campaign based on bold use of color that runs alongside an all-encompassing body of marketing materials. The campaign “Where Excitement Makes Its Mark!” features a unique 3D rendered exclamation mark that interacts with guests and lives in all marketing content.