Role: Designer, Art Director
Creative Director: Bonn Banwell, Christy Kendall
Brand advertising for Grand Casino’s story-based campaign: Let Your Story Begin. An all-encompassing brand refresh featuring unique winner stories and portraits. Utilizing three-dimensional rendered coins with the Grand Casino pot-of-gold, layered typographic assets brings the previously tired identity into a new and modern era.
Advertising lives in various print and digital formats throughout Minnesota, the Twin Cities area, and the Midwest region. Deliverable creation includes billboards, direct mail (to a guest database of over 100,000), social (paid and organic), print ads, digital ads, email, various signage, table felts, TV, hotel key cards, social content, motion graphics, web, app customization, etc.