Grand Casino Brand Refresh

Brand advertising for Grand Casino’s story-based campaign: Let Your Story Begin. An all-encompassing brand refresh featuring unique winner stories and portraits. Utilizing three-dimensional rendered coins with the Grand Casino pot-of-gold, layered typographic assets brings the previously tired identity into a new and modern era.

Advertising lives in various print and digital formats throughout Minnesota, the Twin Cities area, and the Midwest region. Deliverable creation includes billboards, direct mail (to a guest database of over 100,000), social (paid and organic), print ads, digital ads, email, various signage, table felts, TV, hotel key cards, social content, motion graphics, web, app customization, etc.

Role: Designer, Art Director

Creative Director: Bonn Banwell, Christy Kendall