Role: Creative Director, Designer
A brand creative concept for a casino resort property in Spokane, WA. What made this concept land well with stakeholders was the prominent use of triangles or peaks as a core element framing the guests. This specific peak or triangle-shaped element is a part of the property logo and has deep roots in the history of the tribe that owns and operates the property. In this concept, the peak or triangle element uses a neon light border, fitting for the gaming industry. The end result is a unique and ownable brand creative campaign for elevated fun at Spokane Tribe Casino.