CampLite Cannabis Packaging

Brand packaging for CampLite Cannabis, a value-focused flower line under Lake Leaf Cultivation’s outdoor-driven umbrella brand, based in Onamia, MN.

Goal: Create a value-tier expression that remains visually connected to the broader Lake Leaf product brands.

The client responded positively to a brown paper bag aesthetic, as it clearly signals a budget-friendly sub-brand. This direction blends that approachable, “discount” cue with modern typography, and established brand elements to ensure it feels cohesive within the larger portfolio — without drifting into a premium look.

Role: Designer, Creative Director