Role: Creative Director, Designer
This campaign concept uses portrait imagery that captures genuine and delightful guest moments. Each moment as unique as the person, the moments are numbered indicating there is an endless amount of memorable moments guests experience at Meskwaki. This endless number of moments is also used to speak to all of the different kinds of guests having their winning moment at Meskwaki Bingo Casino Hotel. The campaign is designed for an all-encompassing brand refresh across many touchpoints, including social, display, direct mail, print signage, email, tv, and billboards.