Role: Designer, Art Director
Creative Director: Bonn Banwell
Grand Casinos featured promotion logo system. A unique and ownable promotion logo system that provides brand recognition in a bustling and competitive market. Logos used across digital and print advertising mediums, including billboards, digital ad-buys, print, direct mail, web, and tv.
This concept utilizes a 3d parallax presentation for motion mediums — video and tv. The logos and messaging separated in space on the Z plane, and used in a 3d environment with other elements to add visual interest and depth. The use of elements such as Grand Casino coins, brand textures, light, and shadows, result in a detailed and impactful motion solution for this logo system.