CLUB M REBRAND – MYSTIC LAKE
Identity & Copywriting
Role: Designer, Art Director, Copywriter
A refresh of Mystic Lake Casino Hotel’s loyalty program Club M. The challenge was to refresh the current Club M identity while using the same name. The goal was to create a more modern logo and refreshed tier concept:
Starter Welcome to the Circle
Classic Lets Get a Little Lucky
Premium Loyalty has its Privileges
Professional Welcome to the Winner’s Circle
Insider Welcome to the Inner Circle