BBCR – Autumn H264 from Ryan Supalla on Vimeo.
BBCR – Winter H264 from Ryan Supalla on Vimeo.
BBCR – Spring h264 from Ryan Supalla on Vimeo.
BBCR – Summer H264 from Ryan Supalla on Vimeo.
BLACK BEAR CASINO RESORT COMMERCIALS & BRAND REFRESH
Final spots and collateral for a brand refresh
Client: Black Bear Casino Resort
Creative Director: Todd DeFoe
Role: Designer, Project Manager, Art Director
About: Along with a brand refresh, comes four core brand commercials showcasing the modern, minimal, and futuristic architectural design of Black Bear Casino Resort’s property. These design elements are abstract references to elements of the northland and are a great tool in building an emotional connection with our audience. Seasonally structured, the spots show strong use of color, texture, and line in a way that is unique in the industry. Identifying appropriate music to reflect seasonal moods was also an important part of the process. Under the idea that the design elements of the property are a driving part of building an emotional connection with our audience, alternate logos appropriate to each season/architectural element were constructed to fully execute this modern interpretation of northland culture.
Goal: To develop an emotional connection with Black Bear Casino Resort’s audience by showcasing the design elements of the property and their natural references to northland culture.
STORYBOARDS
BRAND REFRESH TEMPLATES & MATERIALS
